Blog - Page 2 of 3 - The Unicorn Sidekick

Work with Professionals

There is nothing worse than when you finally discover that you are not perfect at everything. I know this may come as a shock to you but it’s the truth. That there are some things that you cannot do. I love the variety of skill sets that people have. For example… I...

Tuesday Tip :: Bright Eyed and Bushy Tailed

The other day, my daughter started an evening classroom/play time/fun thing at the local church. She wanted to take a nap to make sure she had the energy and good time to have fun. It was so worth it. She woke up, bright and shiny and had a wonderful time. It made me...

Differences between Marketing, Public Relations, Advertising and Branding

Chances are, when you started your business you were told that you needed to figure out your branding. You needed to work on your marketing and advertising. All of these words get spread around in our industry but rarely does anyone really truly understands what they...

Why Your Spouse’s Opinion Doesn’t Matter

I’ve seen the following a lot over the years but it’s just recently had another influx over the past week. “My husband doesn’t like X option.” “My husband thinks I shouldn’t charge as much.” “My spouse thinks I...

Networking Not Awkwardly

Networking is one of those naughty words you hear when being a business owner. Everyone tells you that you have to network and the options available tend to be stuffy groups where everyone is part of the same industry and just want to collect business cards or...

Linky Love :: Top 5 Legal Concerns for Small Creative Businesses

I’ve got a secret to tell you. I’m not a lawyer. I KNOW! You are *SO* shocked. Please try not to cry yourself to sleep tonight with this revelation. That being said, I love how many options there are out there in the internet to learn things I...

Linky Love :: Building an Engaged Audience

Someone amazing that I’ve loved following along is Nubby Twiglet. She’s an amazing writer and person and is always full of incredible information. It really hit me, especially as I go into this new year not quite where I’ve wanted to be. Now that the...

Tuesday Tip :: Your Peeps

I have been blessed in my business to have some amazing girls that I work with. These two beautiful ladies are my hair and makeup artists for my clients and we also work together each quarter to do a fun session idea for their salon. The magic that we work is...

Linky Love :: 24 Ways to De-stress

You and I both know that this time of year is busiest for Portrait Photographers. Everyone seems to remember about family pictures right around Christmas time. While this is good for the bank accounts (especially right before the slow season in January and February)...

Successful People

If you are following me on Instagram, you may have seen that I was honored enough to be a part of a CreativeLive class in the audience. It was taught by the amazing Laura Vanderkam and was all about how to be successful before breakfast and after. If you haven’t...