I’ve seen the following a lot over the years but it’s just recently had another influx over the past week.
“My husband doesn’t like X option.” “My husband thinks I shouldn’t charge as much.” “My spouse thinks I need to get a day job because no one will pay me for what I do.”
When I see this, my soul hurts inside. I understand how much we love and trust our spouses. They tend to be our foundation, our rocks, our main support system.
However, unless they are a marketing manager for their own company, in the industry that you are trying to working in AND have experience with your target market, their opinion should be only that: an opinion.
When choosing how to price yourself and how to brand yourself, you should be getting help and guidance from someone who knows what they are talking about OR is in your target market. Chances are, he is not your Target Market. If he is, fantastic! You have a built in testing location. If not, you need to talk to people that know what you are trying to go for and why choices are made.
So next time your spouse gives you an opinion that makes you second guess what you are doing, gracefully thank him for his thoughts and let him know you’ll be taking his opinions to the industry to make sure that it lines up with your goals. If the industry lines up with his mindset, let him know and thank him. If it does not, also let him know and tell him why you are choosing to utilize the advice from professionals.
Your business is yours and it can be so difficult, especially if your spouse is successful in another industry, to not be tempted to just go with everything they say. However, it is not going to be the best thing for you to do!
Best of luck with any changes you make, but know that the choices should be for you and you alone to decide.
Now, this is in no way meant to degrade your spouse’s heart or thoughts or support. That’s always important for a relationship but this relationship is not for your business. You can love them, but not love everything they suggest!